Forrest H. Knox embarked on a new career that would ultimately impact his family for at least the next three generations. As he walked the streets of Atlanta, his leather satchel in hand — filled with roach powder and mice bait — young Forrest sold and serviced those initial pest control accounts that would serve as part of the foundation for what would become a successful fourth-generation family of pest control specialists. Forrest joined forces with his brother Roy, and the two brothers soon had a thriving pest and termite control business. With a philosophy of “It is not who you get as a customer, it’s who you keep as a customer,” quality service became the motivating force behind customer acquisition and retention. After all, without you, our customers, where would we be? Forrest’s son, Jim Knox, began his career in 1945 helping on termite jobs and sitting the night watch on fumigation jobs at the age of fifteen. With the business growing rapidly, Jim was moved to Columbus, Georgia.
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