Conversion Rate Optimization Manager
Total System Services
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
The Conversion Rate Optimization Manager will join the Revenue Marketing Team, reporting to the Head of Revenue Marketing. This role will be responsible for leveraging data, analytics and technology to assess insights and recommend improvements to revenue marketing programs. You will collaborate with several different teams across the business on various activities including email campaigns, digital advertising, content marketing, website analytics and social media. This individual will help develop key measurement strategies to ensure optimal conversions from digital channels.
The Conversion Rate Optimization Manager will own the journey and conversion path to drive quality leads and ecommerce sign ups across all marketing efforts and in support of the company's revenue goals. This role is expecting to have experience and passion on lead forms, multi-step wizards, and other site conversions. This person is curious and expected to strike the balance in lead forms to get the necessary information while creating an easy workflow that users want to engage without negatively impacting lead volume and lead quality; using testing is a methodical learning process.
Build and test to create high-converting landing pages for a range of campaigns including paid search, content and more
Provide strategic UX, content & design related recommendations for improving the number of quality leads and conversions
Analyze and track KPIs, leveraging performance data to identify optimization within digital experiences
Ability to complete data analysis for website conversion and engagement metrics by channel and source
Research competition and investigate benchmarks to further site conversion rates and design
Develop dashboards and marketing reporting processes so visibility is accessible in real time
Develop key measurement strategies to ensure consistency in reporting and analysis across
Drive standardization and automation in marketing performance reporting across analysis and reporting deliverables
Supports testing, site migrations, content and other updates from a data tracking and analytics perspective
3+ years of experience in conversion rate optimization for lead generation
Track record of systematic testing to improve conversion rates
Experience in B2B or Financial Technology lead gen preferred
Experience with single and multi-variant testing methodologies and best practices
Basic knowledge of web design procedures
Sense of ownership and pride in your performance and its impact on company’s success
Data proficiency with a passion for using data, metrics and insights to drive results
Lead and influence leadership to enhance marketing efforts through data-driven decision-making
Self-starter that will jump in to solve problems quickly and use data to answer questions, analyze user behavior and monitor performance
Understands marketing automation and lead scoring analysis platforms such as Pardot.
Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges
Ability to proactively think ahead and anticipate needs & considerations
Experience managing processes and delivering technical analysis
Experience with tools such as Google 360, GA4, Google Data Studio, Google Optimize, and Unbounce.
Expert-level Excel and Google Sheets for data normalization, small-batch data processing, and business analysis
Excellent communication skills, particularly when articulating findings in meaningful, clear ways to stakeholders with an emphasis on actionable insight
Exceptional time management skills
Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
Diversity and EEO Statements
Heartland is an organization that stands against racism, intolerance and injustice in all its forms — one that respects, honors and celebrates the diversity of our team members and the differences among us. Our commitment to fostering a company culture that values and respects Inclusion and Diversity is steadfast. Standing together as one company, we will continue to work to drive positive change for the communities in which we live and work and stamp out injustice.
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.